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2019.11 U.S. AAPEX Exhibition
Hankook AtlasBX participated in the Auto Parts Exhibition (AAPEX) held from November 5th to November 7th in Las Vegas and completed successfully. This exhibition is a representative auto parts exhibition in North America, Central and South America with about 163,000 visitors and 2,550 exhibitors. Through this exhibition, Hankook AtlasBX promoted its US factory to open in 2020 and its new corporate CI. The product was exhibited by adding the existing ATLASBX brand and the new BI (NEW)HANKOOK. In order to focus on the markets in Latin America, including North America, we plan to participate in the exhibition next year.