Brand Story
Discover the brand story of Hankook, a battery manufacturer challenging for the future.
Battery Expert Hankook,
Reborn as a Global Top Maker
'ATLASBX' brand is operated as a representative brand in the domestic market, and 'Hankook' brand is operated as a representative brand in the overseas market.
'Hankook' is the key signature of HANKOOK & COMPANY and the symbol text of the Global Leading Company Hankook Tire & Technology.
Logo Type
Hankook is logo of the different (type) of categories.
It can use in line with media type & situation.
ATLASBX website offers various logo guides usable for type and media.
Color System
Orange (color)which is symbol mark represents one of main colors for BI
It (Orange) does not using for background color of the whole surface, shows harmony balance, Interesting dynamic as the point(main) color.
White color using the background color, especially covering for applied category.
It( White color) depicts full of bright world with various opportunity & creative idea and Innovative thinking.
The Orange & White with bright and Innovative color match can trigger progressive mind and
enterprising aspect being combined with fancy (elaborated )grey tone.
- HK Pantone Orange 1655 C
#ec6608CMYK 0/70/100/0
RGB 236/102/8 - HK Pantone Black C
#000000CMYK 0/0/0/100
RGB 0/0/0 - HK Pantone White C
#FFFFFFCMYK 0/0/0/0
RGB 255/255/255 - HK Pantone Coolgray 7c
#9a9b9cCMYK 0/0/0/50
RGB 154/155/156
Font System
Typography letter type plays the important role which can delivery consistent brand image.
It’s(Typography letter type) sensual line & curve represents pride of brand which leads on successful fulfill future.
