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Brand Story

Discover the brand story of Hankook & Company, a battery manufacturer challenging for the future.

Brand presence

Our company is growing rapidly.
As we are making constant efforts to become the next global leader, it is essential that our brand grows with the company. Now it’s time to increase brand awareness and strengthen the brand presence in the market in order to improve our market position.
A brand is a set of experiences perceived in the minds of our consumers.
When our consumers’ perceptions trigger with our aspirations, our brands become more powerful.

Accordingly, it is very important to deliver consistent brand messages to our consumers.
In order to establish a firm basis for becoming the global leader, we need to build an effective brand system for global communication.

Brand logo


Brand Platform

To maintain brand consistency and strengthen our brand presence, we need to deliver clear messages in all our ongoing communications. Our brand platform provides a clear direction for all our communications.

Key Message The essence of brand value ACCELERATING YOUR POWER, Brand Attributes Qualities that make the brand stand out, Brand Personalities Tone & manner of brand communication